When it comes to logos, less is always better. This could be a bit counter-intuitive to people who are looking to have an efficient logo created for their brand, but not for the conscious designer. Designers of logos know that logos that look "busy" barely attract attention for long enough and are easy to ignore. A minimalist logo is much more appealing and effective. To the outsider it might seem as though the larger is better. That is, however, not the case in reality.
The past was that the over-the-top logo was the norm and there's a good reason to this. Designers would fill up logos a decade or two ago, to test their creativity. Technology advancements of the past created more features accessible. If a designer was working with these for the first time, the templates as well as filters, animations etc.. provided an opportunity to explore more and experiment more.
The result was a number of logos that looked cluttered and uninspiring. They didn't convey anything of significance and were in a sense as if they were voiceless. For an design to be memorable, it must be sharpened and be direct about the point it is making. We are thankful that this style didn't last long and minimalism came back for good. We look at some of the reasons why a minimalistic logo is essential to build a brand.
1. Attracting attention to the most important things
It's so it is easy to lose the purpose of something that leads us to five distinct ways. There's a reason literature students are asked to summarize a book that they have read in minimal words--the "meat" of the matter. The central story (the knowledge) of the book can easily forget if we diverge away from the primary idea.
The summary summarizes what the text is trying to communicate. This is simple to comprehend and hence, to grasp. If the logo has seven little figures dancing about it's difficult to keep track and we risk losing the main point. A minimalistic logo is focused on one main idea to communicate and it is able to achieve this by keeping it simple.
2. Avoiding Clutter
Humans are claustrophobic beings. We are not a fan of overly crowds. Our hatred for traffic jams is proof enough of the point. A logo that is filled with multiple lines and shapes can be just like a traffic snarl for an design. It causes no brain activity. Upon looking at such a logo there is no excitement generated and leaves the viewer with the same feeling the previous one of the brand.
Or worse, can confuse the user even more. A minimalistic logo design will cause brains to spark and ignite a discussion. The people know what they should look at since the heart of the story is right in their faces. Just like we hate the clutter that surrounds us, we are averse to clutter in our designs as well.
3. Aesthetic Appeal
Minimalist logos create a crisp and tidy appearance of design. The minimalistic style is a symbol of cleanliness. If a desk in the office is full of clutter however useful they may be, it's considered "dirty". Clean it out and putting only the essentials on the desk will change the perception of the desk to being called clean.
It's the same for a logo. Design elements that are central with enough to allow for space considered tidier than those that cover the entire available area. Aesthetics isn't a matter of rationales but is a matter of sensation and how designs are influenced by how they look.
4. Reducing Error Chances
Simply stated, the more data within the logo design the greater chance to make mistakes. If you are asked to speak about a certain subject without any deadline, you are likely to make complicated or even contradictory assertions. If you're given three lines of space to present your thoughts, it will be clear, unifying and to the point.
Nobody is more aware of this than writers. The draft manuscript that is completed is edited and revised 3-4 times in a typical. Writing coaches refer to this as "killing your babies" where they encourage their students to eliminate all the words they love but don't need. If you notice anything in your design that you are able to do without, grab the editing axe and cut it out.
5. Better Recall
This fact is not a surprise. What would you think of McDonald's logo if it had six distorted alphabets as well as four various colors as well as two symbols? It's unlikely. The world is dominated by the famous golden arches that form and "M" is the most recognized brand logo. This is also true of Nike's swoosh. The memory of our brains is not nearly as extensive as we'd like it to be. Our attention span even lower!
The less things that people need to recall, the better they'll be able remember them. A minimalist logo will enjoy much greater recall than one that is packed with irrelevant information. Ultimately, that is what creates the brand value.
6. Simplicity
A minimalistic logo uses a simple language. Imagine having to speak to someone click here who changes their lingo after every few phrases. You'll be looking for an excuse to end the conversation. A complicated logo is confusing and difficult to keep up with. It is a source of confusion and contradictory information.
What's needed is a united approach to the alphabet, colors and other characters. Keep in mind that the renowned artist Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easy to create sophistication, but it is difficult to add the sophistication of your design. Some of the best logo designs in the world such as Apple to FedEx provide proof of this notion of minimalism.
It is vital to join with an expert team to reach this level of maturation in your logo. Logodesignteam is one such team of creative designers who know the value of minimalism in brand attraction. With over a million logos designed and counting They have the experience in leveraging your design to match market trends.
They've been recommended by existing clients for rapid turnaround time at a reasonable rate. Additionally, the team is happy to be consulted throughout your design process- from the pitch to the final elements. Now you can get your minimal design with minimal trouble.
You can design a minimal logo in just a few minutes with placeit logo maker very easily and efficiently. Take a look at placeit logo maker now to get it for free. It's fantastic.